UX Research \ Creative Strategy \ Branding & Advertising \ UX & UI Design \ Art Direction & Copywriting \ Product Design \ Content Production \ Business Development
THE BRIEF
The task at hand was to establish a personal training and fitness brand centred around the expertise and personable of one of the most accomplished bodybuilder and personal trainer in the UK. Our objective was to strategically position his brand among the leading industry experts, resulting in significant growth in business.
THE OUTCOME
To achieve this, we produce a comprehensive range of fitness packaging materials, including catalogues and brochures and established a consistent brand direction. Additionally, we crafted a website and social media campaign to promote the products to the target audience, utilising graphic imagery, digital advertising materials, and soundtracks to enhance online content. To support the viability and success of the brand, we also played a role in creating the XTRAFIT logo and establishing overall brand guidelines for future content production and growth.
Creative strategy, UX/UI research, and user testing reports are available upon request.