UX Research \ Creative Strategy \ Branding & Advertising \ UX & UI Design \ Art Direction & Copywriting \ Content Production \ Business Development
THE BRIEF
The team at Radka was engaged by uBee Furniture, a brand that initially sold furniture to a mass market, to provide brand consulting services. Through our initial discussions with the brand's owner, Steve, we identified the need to narrow the target market and focus efforts on the most profitable and in-demand audience.
THE OUTCOME
Based on this, we developed a business-to-business (B2B) campaign and business model targeting estate agencies and landlords of social housing. This involved creating direct mailing brochures, designing social media content and distribution strategy, developing a client catalogue, creating a commercial vehicle to explain uBee's offering, designing a landing website, and creating photography to showcase the brand image and team behind uBee. Additionally, we held ongoing meetings with the client to discuss business development and execution.
As a result of this targeted approach, uBee Furniture was able to establish a client list of over eight individuals in charge of estate agents and landlords of social housing, who bring in consistent revenue and with whom we have an ongoing working relationship as their furniture suppliers.
We are delighted to have been able to help uBee Furniture redesign its business model to serve a more specific and profitable target audience, which has driven business growth and put the brand in a more sustainable and comfortable position.
Creative strategy, UX/UI research, and user testing reports are available upon request.