UX Research \ Creative Strategy \ Art Direction \ Content Production & Post Processing
THE BRIEF
We were delighted to be retained by Revolucion de Cuba to enhance their brand image and promote their bar in Cardiff, South Wales, which is the second-largest bar in terms of size in the popular nightlife destination of Cardiff. Our goal was to develop a comprehensive advertising campaign that would effectively communicate the unique atmosphere and experience of Revolucion de Cuba to the target audience. This included market research, strategic planning, and the execution of various marketing tactics such as print and digital advertising, public relations, and social media marketing.
THE OUTCOME
Working very closely with the owners of the regional location, we executed a whole range of photoshoots of numerous night outs in this bar, including still photos of the venue, which were displayed on their social media platforms, website, and through their promotional materials over three months from September to December 2018.
Before beginning the photoshoot, we sat down with the marketing team to develop a vision for the shoot; we undertook art direction and came back with conceptual visuals to emphasize our point. After approval, we undertook the photoshoot and edited all the photos to meet the art director’s vision. Our efforts have resulted in increased brand awareness and customer engagement, helping to solidify Revolucion de Cuba's position as a premier destination for nightlife in Cardiff.
Creative strategy, UX/UI research, and user testing reports are available upon request.