UX Research \ Creative Strategy \ Branding & Advertising \ UX & UI Design \ Art Direction & Copywriting \ Content Production
THE BRIEF
As a branding and marketing agency, we were engaged by Bread & Salt, a high-end restaurant based in Cardiff, South Wales, to assist in developing their brand image as they transitioned from a bar serving food to a high-end dining establishment.
THE OUTCOME
Collaborating with the owners, we developed a comprehensive online presence for Bread & Salt, ensuring consistency across all touchpoints. This included the creation of a new logo, developing the user experience and design for their new website, and producing high-quality photo assets for use across multiple mediums.
To drive traffic to the restaurant, we implemented a targeted social media advertising campaign paired with print media distribution in Cardiff. As a result of this campaign, we have seen an average of over 1200-1500 customers per month visiting the restaurant and a steady stream of online traffic directed to the website. We are also planning on adding an e-commerce function further to strengthen the brand's relationship with its customers and increase sales.
Creative strategy, UX/UI research, and user testing reports are available upon request.