UX Research \ Creative Strategy \ Art Direction \ Content Production & Post Processing
THE BRIEF
Our assignment was to develop promotional material and a marketing strategy to raise awareness of the newly established UDK music label centred explicitly around its grime artists and founder Akes.
THE OUTCOME
We executed a comprehensive series of photoshoots for Akes to assist in the promotion of his new label. Our responsibilities included location scouting, wardrobe consultation, equipment coordination, adherence to and execution of art direction guidelines, and delivering edited photographs to our client, Akes.
It was a pleasure to work on this project, and we are honoured that Akes selected our team at Radka to support the development of his burgeoning music label.
Creative strategy, UX/UI research, and user testing reports are available upon request.